Built for Home Construction

FILL YOUR PIPELINE
NOT YOUR
PAYROLL

We run Meta Ads, Local Service Ads, and AI-powered CRM follow-up that turns clicks into booked jobs for home builders and contractors.

Get Started See How It Works →

What We Do

THREE ENGINES.
ONE PIPELINE.

We don't just run ads. We build a full lead-to-booked-job system with paid media and AI follow-up working in lockstep.

META ADS

Hyper-targeted Facebook & Instagram campaigns built for home construction. We handle creative, audience, budget, and optimization so you get booked jobs — not just clicks.

  • Geo-targeted to your service area
  • Custom creative & ad copy
  • A/B tested landing pages
  • Weekly performance reports
Learn More →

LOCAL SERVICE ADS

Show up at the top of Google when homeowners search for builders in your area. Google Guaranteed badge included. You only pay per lead — not per click.

  • Google Guaranteed setup
  • Profile optimization
  • Review generation strategy
  • Lead dispute management
Learn More →

AI CRM FOLLOW-UP

Our AI automation responds to every lead in under 60 seconds via SMS and email. It qualifies, nurtures, and books appointments — 24/7, without a single hire.

  • Instant lead response (< 60 sec)
  • AI-powered SMS & email sequences
  • Automated appointment booking
  • Reactivation of dead leads
Learn More →
347%
Avg. ROI on Ad Spend
<60s
Avg. Lead Response Time
3.2x
More Booked Jobs
$0
New Hires Needed

How It Works

THREE STEPS TO A
FULL PIPELINE

We don't just run ads. We build the entire system — from the creative that hooks homeowners, to the AI that books them on your calendar.

01

WE PRODUCE THE ADS

Our team films and produces high-converting video ads designed specifically for home construction. No stock footage. No templates. Real creative that stops the scroll and gets homeowners to raise their hand.

02

WE BUILD YOUR AI SALES REP

We set up an AI-powered appointment setter that lives inside your CRM. It responds to every lead in seconds via text and email — qualifying them, answering questions, and booking appointments on your calendar 24/7.

03

WE LAUNCH & GROW

Your ads go live on proven channels — Meta and Local Service Ads. We manage everything, optimize weekly, and scale what's working. You just show up to pre-qualified appointments with homeowners ready to build.

AI-Powered Follow-Up

YOUR BEST
CLOSER NEVER
SLEEPS

Every missed call and slow reply is a lost job. Our AI CRM responds to new leads in seconds — day, night, weekends, holidays.

It texts. It emails. It qualifies. It books. And it never asks for PTO.

Get Started
JM
Hey, I saw your ad about custom home builds in Draper. What's the process look like?
2:34 PM
AI
Hey! Thanks for reaching out. We'd love to help with your custom build. Quick question — do you already have a lot or are you still looking? I can get you on our calendar for a free consultation this week.
2:34 PM · Auto-reply
JM
We have a lot in Draper. Looking to start this summer.
2:36 PM
AI
Perfect — Draper is one of our favorite areas to build in. I've got openings Thursday at 10am or Friday at 2pm for a walkthrough with our team. Which works better for you?
2:36 PM · Auto-reply
JM
Thursday at 10 works great.
2:37 PM
AI
You're booked! ✅ Thursday at 10am. I just sent a confirmation to your email with the details. Looking forward to it!
2:37 PM · Auto-reply

Service Breakdown

META ADS

Hyper-targeted Facebook & Instagram campaigns built specifically for home construction. We handle everything from creative production to optimization — so you get booked jobs, not just clicks.

AD CREATIVE & PRODUCTION

We produce scroll-stopping video and image ads designed specifically for home builders and contractors. No stock footage, no templates.

  • Professional video ad filming & editing
  • Static image ad design (before/after, lifestyle)
  • Custom ad copywriting for each audience
  • Ongoing creative refresh every 4–6 weeks

AUDIENCE TARGETING

We build and refine audiences that reach homeowners actively looking for builders in your service area.

  • Geo-targeted to your exact service area
  • Interest & behavior-based audience building
  • Lookalike audiences from your best customers
  • Retargeting for warm leads who didn't convert

LANDING PAGES

Every campaign gets a dedicated, conversion-optimized landing page — not a generic website homepage.

  • Custom landing page design & development
  • Mobile-first, fast-loading pages
  • A/B testing for continuous improvement
  • Direct CRM integration for instant lead capture

OPTIMIZATION & REPORTING

We don't "set it and forget it." Every campaign is actively managed and optimized weekly for maximum ROI.

  • Weekly campaign optimization & bid management
  • Bi-weekly performance calls with your team
  • Real-time dashboard access to your metrics
  • Monthly performance reports with actionable insights
📊
Included in your $1,200/mo plan. Meta Ads management, creative production, landing pages, and optimization — all handled by our team so you can focus on building.

Service Breakdown

LOCAL SERVICE ADS

Show up at the very top of Google when homeowners search for builders in your area. Google Guaranteed badge included. You only pay per verified lead — not per click.

GOOGLE GUARANTEED SETUP

We handle the entire Google Guaranteed application and verification process so you earn the trust badge that puts you above traditional search ads.

  • Full Google Guaranteed application management
  • Background check & license verification coordination
  • Insurance documentation submission
  • Badge activation & profile launch

PROFILE OPTIMIZATION

Your LSA profile is your storefront on Google. We optimize every element to maximize your visibility and lead quality.

  • Service category & area optimization
  • Business hours & availability management
  • Photo & portfolio optimization
  • Job type targeting & bid strategy

REVIEW GENERATION

Reviews are the #1 ranking factor for LSAs. We build a system that consistently generates 5-star reviews from your happy customers.

  • Automated review request sequences
  • Post-job follow-up system via SMS & email
  • Review monitoring & response management
  • Negative review mitigation strategy

LEAD MANAGEMENT

Not every lead is a good lead. We help you manage, dispute, and optimize your LSA leads for maximum ROI.

  • Lead quality monitoring & scoring
  • Invalid lead dispute filing & follow-up
  • Budget pacing & bid optimization
  • Weekly LSA performance reporting
🏆
Additional $500/mo add-on. LSA management, Google Guaranteed setup, review generation, and lead dispute management — all handled by our team. Note: Google's per-lead costs are billed separately by Google.

Service Breakdown

AI CRM FOLLOW-UP

Our AI-powered automation responds to every single lead in under 60 seconds via SMS and email. It qualifies, nurtures, and books appointments on your calendar — 24/7, without a single hire.

INSTANT LEAD RESPONSE

Speed-to-lead wins jobs. Our AI responds to every new lead within seconds — day, night, weekends, and holidays.

  • Sub-60-second response to every new lead
  • Personalized AI-powered SMS conversations
  • Automated email follow-up sequences
  • 24/7/365 coverage — no missed leads

LEAD QUALIFICATION

Not every lead is ready to build. Our AI asks the right questions to qualify leads before they hit your calendar.

  • Automated qualification questionnaires
  • Budget & timeline screening
  • Project type & scope identification
  • Hot lead flagging & priority routing

APPOINTMENT BOOKING

Qualified leads get booked directly onto your calendar. No phone tag, no back-and-forth — just pre-qualified appointments.

  • Automated calendar booking via AI
  • Confirmation & reminder sequences
  • No-show follow-up & rebooking
  • Calendar sync with your existing tools

DEAD LEAD REACTIVATION

Your database is full of old leads who went cold. Our AI wakes them up and brings them back into your pipeline.

  • Automated reactivation campaigns
  • Seasonal & trigger-based outreach
  • Long-term nurture sequences
  • Re-engagement tracking & reporting
🤖
Included in your $1,200/mo plan. Full AI CRM setup, automation management, lead qualification, appointment booking, and dead lead reactivation — all included. Your AI sales rep works 24/7 so you don't have to.

Common Questions

FREQUENTLY ASKED
QUESTIONS

Everything you need to know about working with Scroll.

How much should I budget for ad spend?

We recommend a minimum of $1,500–$3,000/month in Meta Ads spend for most home builders and contractors. This is paid directly to Meta — not to us. The sweet spot depends on your market size, competition, and growth goals. We'll help you find the right budget during your onboarding call.

How long until I start seeing leads?

Most clients see their first leads within 7–14 days of campaign launch. The AI follow-up system is live from day one, so every lead gets an instant response. Full pipeline momentum typically builds over 60–90 days as we optimize targeting, creative, and follow-up sequences.

What's included in the $1,200/month?

Everything you need to run a full lead generation system: Meta Ads campaign management, ad creative production, landing page creation & optimization, AI-powered CRM follow-up (SMS + email), automated appointment booking, bi-weekly strategy calls, and performance reporting. The only additional cost is your ad spend (paid directly to Meta) and the optional LSA add-on ($500/mo).

What is the Local Service Ads add-on?

For an additional $500/month, we manage your Google Local Service Ads — the "Google Guaranteed" listings that appear at the very top of Google search results. This includes full setup, profile optimization, review generation strategy, and lead dispute management. Google's per-lead costs are billed separately by Google, not by us.

Do I need to provide my own creative or content?

No. We handle everything — video production, photography direction, ad copywriting, and landing page design. We'll coordinate with your team to get footage of your work, job sites, and team, but you don't need to produce anything yourself.

Is there a long-term contract?

No long-term contracts. We work on a month-to-month basis after the initial setup. We're confident in our results — if we're not filling your pipeline, you're free to walk away. That said, most clients stay because the system keeps getting better over time as we optimize and learn from your data.

How does the AI follow-up actually work?

When a lead comes in from your ads, our AI instantly sends a personalized text message and email — usually within 60 seconds. It carries on a natural conversation, asks qualifying questions (budget, timeline, project type), and books qualified leads directly onto your calendar. It works 24/7, including nights, weekends, and holidays. You get notified when an appointment is booked.

What types of businesses do you work with?

We specialize exclusively in home builders, general contractors, and home service businesses — remodelers, custom home builders, roofers, HVAC, plumbing, electrical, and similar trades. Our entire system is built around the home construction customer journey, so every ad, landing page, and AI conversation is tuned for your industry.

Simple Pricing

ONE PLAN.
EVERYTHING INCLUDED.

No tiers. No upsells. One price that covers ads, AI, and management — everything you need to fill your pipeline.

All-Inclusive
$ 1,200 /mo
+ $1,000 one-time setup fee
Local Service Ads: +$500/mo add-on

Everything to get your pipeline built and keep it running — from day one.

Setup Includes

  • Professional ad filming & creative production
  • Full CRM + AI automation build & configuration
  • Meta Ads account setup & campaign launch
  • Landing page creation & optimization
  • AI follow-up sequences (SMS + email)
  • Appointment booking automation

Monthly Includes

  • Full Meta Ads management & optimization
  • Bi-weekly strategy & performance calls
  • CRM + AI automation management & tuning
  • Ad creative refresh & A/B testing
  • Lead performance reporting & analytics
  • Priority support & pipeline monitoring
Get Started

Ready to Grow?

STOP LOSING LEADS.
START BOOKING JOBS.

Get a free audit of your current ad spend and lead follow-up. We'll show you exactly where you're leaking revenue — and how to fix it in 30 days.

Get Started

No contracts. No hidden fees. Just results.